Date: November 13th, 2011

Models Own – Beetlejuice Collection: Swatches, Photos and Review

Models Own Beetlejuice collection Aqua Violet Emerald Black Golden Green Pinky Brown Purple Blue swatch swatches nail polish

One of the most anticipated releases in 2011 surely are the Models Own Beetlejuice nail polishes Aqua Violet, Emerald Black, Golden Green, Pinky Brown and Purple Blue. When the first promo pictures showed up I was instantly sold on their multichrome look and the waiting for the release was hard because it felt like forever. On November 1st – the second they were available online – I purchased all five nail polishes in a heartbeat and I actually squeed when they arrived a few days ago. 😀

There are three different finishes in the Beetlejuice collection. The first texture is a very shimmery, almost metallic looking multichrome in Aqua Violet and Golden Olive, a subtle but delicate multichrome shimmer in Emerald Black and a strong foil-like multichrome finish with large glass flecks in Pinky Brown and Purple Blue. The last texture reminds me of the finish of MAC Bad Fairy and the Orly Cosmic FX nail polishes.

Aqua Violet
Models Own Beetlejuice Aqua Violet swatch swatches nail polish
Models Own Beetlejuice Aqua Violet swatch swatches nail polish
The texture of Aqua Violet with its almost metallic finish is a bit prone to show brushstrokes. You have to be careful with the application or the brushstrokes will be very prominent. Aqua Violet was very sheer at the first coat and I was already afraid it could be a four coater but it covered perfectly after three coats.
Emerald Black
Models Own Beetlejuice Emerald Black swatch swatches nail polish
Models Own Beetlejuice Emerald Black swatch swatches nail polish
Emerald Black is the most subtle multichrome of all Beetlejuice nail polishes but so far it is actually my favorite Beetlejuice. The formula is perfect and it applies easily. The soft shimmer which shifts from green to emerald green to navy blue is simply stunning.
Golden Green
Models Own Beetlejuice Golden Green swatch swatches nail polish
Models Own Beetlejuice Golden Green swatch swatches nail polish
Golden Green sadly is no dupe for Chanel Peridot. Peridot’s finish is true metallic while Golden Green is more like a shimmer which looks metallic. The multichrome in Peridot is also a bit stronger but not much.
Pinky Brown
Models Own Beetlejuice Pinky Brown swatch swatches nail polish
Models Own Beetlejuice Pinky Brown swatch swatches nail polish
Pinky Brown is the second candidate which was speculated to be a dupe for a popular nail polish which sadly isn’t available anymore: MAC Bad Fairy. Bad Fairy was released with the Venomous Villains Collection in September/October 2010. Sadly Pinky Brown is no dupe for Bad Fairy because it’s darker and also much cooler toned. It is the closest nail polish to Bad Fairy in my colleciton though.
Purple Blue
Models Own Beetlejuice Purple Blue swatch swatches nail polish
Models Own Beetlejuice Purple Blue swatch swatches nail polish
Purple Blue has the strongest multichrome of all Beetlejuice nail polishes in terms of color variety. The glass flecks of Purple Blue shift from a light blue to purple to pink and to a coppery color.
Availability Models Own nail polishes
Models Own nail polishes can be purchased at for currently £5 a bottle. If you purchase 3 bottles you save £3 and if you buy 5 bottles you save £5 off your order. Models Own ships international.
Models Own nail polishes are also available at Harlow & Co. Harlow & Co. is a Canadian store and also ships international.
Coats used
Aqua Violet: three
Emerald Black: two
Golden Green: three
Pinky Brown: three
Purple Blue: three
Models Own nail polishes contain 14 ml.

Such a stunning collection and the best thing: they are perm. If a color or the set of the Beetlejuice collection is currently sold out you don’t have to worry and run panicky to ebay because they will be back in stock because they are no limited edition. The Beetlejuice nail polishes are a new finish addition to the permanent Models Own range.

I adore duochrome and multichrome nail polishes and the Beetlejuice nail polishes make no exception. The colors are stunning and so is the variety of the finishes. The application was great except that all but Emerald Black are a bit sheer and need three coats for full opacity.

Now there is one bad point which Models Own nail polishes have in my view: They contain toluene. I think in 2011 it is not necessary to have a nail polish formula with toluene as a solvent and I wish Models Own would change their formula. That it’s possible for Models Own to create nail polishes without toluene shows their Models Own Pro range of salon nail polishes. They are free of it.

If you are ok with using nail polishes with toluene the Models Own Beetlejuice colleciton is a great purchase. As much as I think magnetic nail polishes are fun I personally wish multichromes would be the new crackle and that more brands would release them.

Have you already purchased any of the Beetlejuice nail polishes or even the entire collection? :)

Thanks for looking and have a great week! ♥

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109 thoughts on “Models Own – Beetlejuice Collection: Swatches, Photos and Review

  1. I want these so badly my nails are aching for them. I’m not even kidding ಠ_ಠ

    Your HQ swatches are incredibly drool-inducing.

    Anyway I just wanted to say I love how you reply to each and every one of the comments that you get! That’s awesome of you. ♥~(◕‿◕)
    Mell-o-matic recently posted..Winmax A-RainbowMy Profile

    • Die Beetlejuice collection ist seit Erscheinen bei Models Own im Standardsortiment, icewalker2008. Leider weiss ich nicht, ob das bei Asos anders ist. Vielleicht war sie da nur schnell ausverkauft, weil der Versand da billiger/kostenlos ist und viele da bestellt haben? Models Own selbst bekommt die aber immer wieder rein. :)

  2. THANK YOU so much for mentioning that these are not limited edition. I was freaking out because I can’t buy them now! Whew! Also your swatches are fantastic- thank you!

  3. Oh. Sweet. :O !

    That blue is absolutely amazing!

    I haven’t had the case of DO WANT this strong in a long time 😀 . Too bad we don’t have Models Own around here.

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